Clare Price is a strategic, creative and results-oriented marketing strategist with more than 20 years of experience in marketing, market research and management consulting. Since 2003 Clare has helped hundreds of clients in 22 industries (IT, real estate, mortgage, insurance, retail and consumer goods verticals, etc.) to develop winning products, compelling messages and dominant market positions.
Clare is the author of 700 articles in technology, marketing, and business growth strategies. She has been a featured speaker for the American Marketing Association, eWomen Network, multiple real estate associations, and the U.C. Davis Graduate School of Management.
Expertise
The 5 Easy Pages marketing system comes from more than 20 years of consulting expertise. Clare’s areas of expertise include market research, analysis, product management, competitive analysis and market positioning. She is passionate about helping fast, growth-oriented companies maximize new market opportunities through the commercialization of technology, market feasibility studies, market segment analysis, target customer research and analysis, market development and product alignment, go to market strategies, communication strategies, positioning, messaging and branding.
Best Practices
5 Easy Pages is based on Clare’s original, proprietary strategic market analysis and practice methodology for product brand development, target market analysis, competitive analysis, positioning and messaging that was used to launch eight new company and product brands since 2003, achieving National, regional and International market success.
Results
This practice methodology has been used by more than 130 clients in 22 industries (IT, real estate, mortgage, insurance, retail and consumer goods verticals, etc.) to develop winning products, compelling messages and dominant market positions.
Experience
Prior to starting her own consulting firm in 2003, Clare was a Research Director for Gartner. At Gartner, she helped to develop and launch Gartner’s Internet Strategies Service which grew to $15 million in sales in less than three years. Her clients included: Microsoft, IBM, HP, Cisco Systems, Procter & Gamble, L.L. Bean and Wells Fargo Bank. Clare was also a senior product manager for Sun Microsystems and the vice president of marketing for three software startups.
