Reach your customers where they are with the products and services they want most. Know what will motivate them to buy from you first and always.
Here is Page 2: Friends, Fans and Followers.
|Your market consists of people, businesses and organizations that you want to interact with in the mutually beneficial exchange of goods and services.||Your Market.What kinds of people, businesses and organizations do you want work and play with?|
|Within your market, certain subgroups will have shared interests. What do they have in common in what they say, do, or believe?||Shared Interests. What do they have in common?|
|Those with shared interests have similar needs, wants and desires for their business, professional or personal life. List them here.||Needs, Wants, Desires. What changes do they want to make in their businesses, organizations, personal or professional lives?|
|Friends, Fans and Favorites are most likely to value what you have to offer and be motivated by how you work/offer your products and services.||Values and Motivations. What causes your Friends, Fans and Favorites to choose you over others?|
|Your Tribe consists of the potential friends, fans and favorites (customers) who most need or desire what you have to offer. The ones with whom you can form a connection and have the best long term relationship.||Your Tribe: Who needs you the most and why?|
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